Swiss Whitening is the Swiss Dental Experts’ proven solution against dull, stained teeth. The innovative, fresh-tasting, clean and well-balanced formula contains medical grade microparticles of refined lavastone to STOP Stains and polish enamel for noticeably brighter teeth.
Brightens teeth, cares for gums and provides instant and lasting protection
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– or in this case, tube! It is a dual-function formula that removes stains and polishes, while preventing the formation of further plaque.
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We have developed a unique edutainment system for kids' oral hygiene. 7 Früchtli is more than just a toothpaste – it's seven! There's one for every day of the week, each with its own flavour and colour. This makes brushing both educational and entertaining – hence 'edutainment'!
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In a study for Brazilian Oral Research, edel+white's Care Forte was proven to be the safest adult toothpaste among the five tested, while 7 Früchtli was found to be the safest for kids.
In the same study, Anti-Plaque + Whitening was shown to decrease enamel roughness. This polishing effect not only makes the teeth appear smoother and brighter, but it reduces the number of pits in which bacteria can accumulate, thus minimising the risk of tooth decay.
Foaming is an important part of the activity of a toothpaste. It helps to loosen stains and bacteria so that they can more easily be removed from the teeth. High-foaming formulas can irritate gums and that’s why we only use mild foaming ingredients in our toothpastes at edelwhite. Not only does this reduce irritation, but it also produces a compact foam without large bubbles.
Our planet, and the creatures that inhabit it, is important to us. That's why we consciously formulate and package each of our toothpastes to ensure we are balancing environmental protection with product performance and satisfaction.