For whitening, gum care and lasting protection
edelwhite covers all the essentials, from stain removal to cavity prevention
The all new Swiss Whitening
For whiter teeth whenever you wish
The ultimate multi-tasking formula
Anti-Plaque + Whitening
A dual-effect formula that does what it says on the tin
7 Früchtli for kids
For fun and education while brushing
We have developed a unique edutainment system for kids' oral hygiene. 7 Früchtli is more than just a toothpaste – it's seven! There's one for every day of the week, each with its own flavour and colour. This makes brushing both educational and entertaining – hence 'edutainment'!
The safest toothpastes for you and your kids
In a study for Brazilian Oral Research, edel+white's Care Forte was proven to be the safest adult toothpaste among the five tested, while 7 Früchtli was found to be the safest for kids.
In the same study, Anti-Plaque + Whitening was shown to decrease enamel roughness. This polishing effect not only makes the teeth appear smoother and brighter, but it reduces the number of pits in which bacteria can accumulate, thus minimising the risk of tooth decay.
Which edel white toothpaste is for you?
Whether it be whitening, gum care or sensitivity, we have the toothpaste for you!
Did you know that high-foaming formulas can be bad for the gums?
Foaming is an important part of the activity of a toothpaste. It helps to loosen stains and bacteria so that they can more easily be removed from the teeth. High-foaming formulas can irritate gums and that’s why we only use mild foaming ingredients in our toothpastes at edelwhite. Not only does this reduce irritation, but it also produces a compact foam without large bubbles.
Our planet, and the creatures that inhabit it, is important to us. That's why we consciously formulate and package each of our toothpastes to ensure we are balancing environmental protection with product performance and satisfaction.