A unique edutainment system for kids
For education and entertainment while brushing
With edelwhite, tooth brushing never needs to be boring
Gone are the days of using scare tactics or sweet treats to persuade kids to brush their teeth. Kids learn through playing. Flosserbrush and 7 Früchtli helps kids learn oral hygiene with education and entertainment.
"Our idea was to apply the scientifically founded learning techniques of toddlers and transfer them to brushing teeth. The result was a 7-day, 7-fruit, 7-colour concept, which makes infinite play variations possible and never gets boring. The child learns from early on how to brush their teeth as a positive part of their life. No compulsion, no fear, just fun."
– Thomas Flatt, CEO Scanderra GmbH
A unique pack of 7 toothpastes to introduce fun and education to the tooth brushing routine
7 Früchtli toothpaste contains fluoride to strengthen the enamel. Natural green tea extracts and vitamin E fortify and help secure teeth in the gums. Does not contain any artificial colouring, flavours or aggressive foaming agents (sodium lauryl sulphate - SLS).
The softest bristles on kids' tiny teeth and tender gums
UltraSoft Konex HD® bristles are eight times finer than regular bristles, making the Kids Flosserbrush the softest toothbrush available for children’s teeth and gums. Available in an attractive assortment of colours and designs, our Kids Flosserbrush is an ideal starter brush.
"The set of 7 mini tubes brought me peace in the house...
...For me, of all tested toothbrushes so far, the set of 7 mini tubes from edel+white brought me peace in the house."
– Dina Bento, Blogger at mamipetocuri.ro and mum of two
Did you know that oral health problems at a young age can impact a child's development?
In addition to tooth decay, most children worldwide also show signs of gingivitis, which can lead to serious problems if left untreated.
of Princess Heidi and Robo Pete
Bringing the characters to life
The idea of Princess Heidi and Robo Pete comes from illustrations by 12 year-old Chiara from Brissago. Her drawings were then digitised to create our storybook.