A unique edutainment system for kids

For education and entertainment while brushing

With edelwhite, tooth brushing never needs to be boring

Gone are the days of using scare tactics or sweet treats to persuade kids to brush their teeth. Kids learn through playing. Flosserbrush and 7 Früchtli helps kids learn oral hygiene with education and entertainment.

Young boy and young girl in sunglasses smiling happily out of an open car window with healthy white teeth


Purple, blue, red, orange, yellow, green, white • Liquorice, apple, cherry, orange, lemon, pear, vanilla

edelwhite expert kids 7 Fruchtli toothpastes in 7 fruit flavours in a chocolate bar stand

"Our idea was to apply the scientifically founded learning techniques of toddlers and transfer them to brushing teeth. The result was a 7-day, 7-fruit, 7-colour concept, which makes infinite play variations possible and never gets boring. The child learns from early on how to brush their teeth as a positive part of their life. No compulsion, no fear, just fun."

– Thomas Flatt, CEO Scanderra GmbH

Little girl with her favourite edel+white Kids Flosserbrush toothbrush and 7 Fruechtli toothpaste
edel white specialist Swiss toothpaste for children in liquorice, apple, vanilla, orange, cherry, pear and lemon flavour

7 Früchtli

A unique pack of 7 toothpastes to introduce fun and education to the tooth brushing routine

7 Früchtli toothpaste contains fluoride to strengthen the enamel. Natural green tea extracts and vitamin E fortify and help secure teeth in the gums. Does not contain any artificial colouring, flavours or aggressive foaming agents (sodium lauryl sulphate - SLS).


The softest Swiss toothbrush bristles for gentle cleaning of kids and childrens healthy teeth and gums

Kids Flosserbrush

The softest bristles on kids' tiny teeth and tender gums

UltraSoft Konex HD® bristles are eight times finer than regular bristles, making the Kids Flosserbrush the softest toothbrush available for children’s teeth and gums. Available in an attractive assortment of colours and designs, our Kids Flosserbrush is an ideal starter brush.


"The set of 7 mini tubes brought me peace in the house...

...For me, of all tested toothbrushes so far, the set of 7 mini tubes from edel+white brought me peace in the house."

– Dina Bento, Blogger at mamipetocuri.ro and mum of two

Brother and sister playing with edel-white kids 7 Fruchtli toothpaste on the floor
Brother and sister smiling while brushing teeth with edelwhite Kids Flosserbrush and 7 Fruchtli childrens toothpaste

Did you know that oral health problems at a young age can impact a child's development?

In addition to tooth decay, most children worldwide also show signs of gingivitis, which can lead to serious problems if left untreated.


Free storybook

of Princess Heidi and Robo Pete

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Chiara, 12 year old illustrator and creator of Princess Heidi and Robo Pete characters for children

Bringing the characters to life

The idea of Princess Heidi and Robo Pete comes from illustrations by 12 year-old Chiara from Brissago. Her drawings were then digitised to create our storybook.

Kids drawing of magic fairytale prince and princess castle on a hill for free kids book
Kids drawing of Prince and Princess making their grand entrance to a party in the fairytale castle