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Try our award-winning oral care range. There's a product to help everyone revitalise their teeth and gums.
Welcome to Swiss Quality Oral Care
Welcome to Swiss Quality Oral Care
Forget about all those fancy techniques and gadgets!
Forget about all those fancy techniques and gadgets!
All you need is a brand you can trust, made by real people who truly care.
All you need is a brand you can trust, made by real people who truly care.
Taking care of your mouth every day is a big decision. But don't worry, it doesn't have to be complicated. When we created Swiss edel+white 20 years ago, our goal was simple: to offer you a safe, fast, and effective cleaning solution without any hassle. Our toothbrushes reach every corner of your mouth in no time! Try our amazing, science-based sonic toothbrushes! Toothpastes by edel+white provide the highest level of protection and remineralization. You can trust edel+white because our products are backed by proven science. Here at edel+white, we take pride in being ahead of the competition when it comes to quality, technology, and service.
In addition to our extensive range of specialist products, we help educate consumers on all things oral care through creative storytelling. Click here to start learning and if there are any topics you'd like to learn more about, let us know here!
Swiss bioscience invented
a daily game-changer
Swiss bioscience invented
a daily game-changer
STOP Sensitivity toothgel is a patented formula that stops sensitivity and prevents tooth decay without compromise. This is not your ordinary sensitive toothpaste, rather it is a refreshing blue toothgel that not only provides instant and lasting sensitivity relief and cavity protection, but it also expertly cleans teeth.
STOP Sensitivity toothgel is a patented formula that stops sensitivity and prevents tooth decay without compromise. This is not your ordinary sensitive toothpaste, rather it is a refreshing blue toothgel that not only provides instant and lasting sensitivity relief and cavity protection, but it also expertly cleans teeth.
Special offer: free sample with every order and 25% discount with follow-up purchase.
New for 2023
New for 2023
edel+white STOP Irritation
edel+white STOP Irritation
For immediate relief and superior protection with chlorhexidine
For immediate relief and superior protection with chlorhexidine
A broad spectrum antimicrobial and anti-inflammatory mouthwash to relieve discomfort and treat oral wounds and localised inflammation.
Flosserpik Power Spa
Flosserpik Power Spa
Portable water flossing power
Portable water flossing power
A compact and portable water flosser that still packs a punch. Cordless and waterproof for time-saving convenience.
Customer Favourites
Customer Favourites
Discover the edelwhite best-selling products for white teeth and healthy gums
Discover the edelwhite best-selling products for white teeth and healthy gums
Oral Health Quiz
Oral Health Quiz
Take the quiz to find your perfect
oral care routine
Take the quiz to find your perfect
oral care routine
We have developed a handy self assessment tool to help you determine the ideal product solutions for you or your family's requirements.
Finest Swiss
Oral Care
Finest Swiss
Oral Care
High-quality dental care products that are designed to offer a simple solution for you
High-quality dental care products that are designed to offer a simple solution for you
Top personal care brand in Germany
Top personal care brand in Germany
edel+white is one of Smarthome's top brands for 2021 in the Fitness and Personal Care category. According to computerbild.de, smart home technology is about making life safer, more convenient and more beautiful. When it comes to personal care, this means reliable technology that helps you take care of yourself. Their rating system for brands assesses the following six criteria: quality, price-performance ratio, user-friendliness, design, durability and installation/assembly. edel+white's high score in all of these categories earned it its place amongst the top sonic toothbrush brands for 2021.
Testimonials from the professionals
Testimonials from the professionals
"I am a fan of hydrodynamic technology, but edel+white is the next generation."
"I am a fan of hydrodynamic technology, but edel+white is the next generation."
Dr Tracey Lennemann, Periodontal Specialist, London/ Washington DC / München
"The Swiss sonic toothbrush 'edel+white Sonic Generation 8 Winner' has the best cleaning performance."
"The Swiss sonic toothbrush 'edel+white Sonic Generation 8 Winner' has the best cleaning performance."
Dr Samuel Stutz, Zürich
"90% of a person’s oral health is determined by what they do at home"
"90% of a person’s oral health is determined by what they do at home"
– Dr. Tracey Lennemann, RDH, PhD
– Dr. Tracey Lennemann, RDH, PhD
Award-winning and talked-about
Award-winning and talked-about
"On its 10th anniversary, the Swiss dental brand edelwhite is enriching the interdental brush market with new developments"
"The very good reviews are consistent with the outstanding study results of the University of Basel"
Stifutng Warentest awarded a 'SEHR GUT' for teeth cleaning. Only the test winner and edel+white’s Sonic Generation 8 Winner® succeeded in doing so.
"With 7 different toothpastes, edel+white's children's toothpaste follows a scientifically proven learning concept and lets you learn how to brush your teeth in a playful way"
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