Renew your
oral health

Try our award-winning oral care range. There's a product to help everyone revitalise their teeth and gums.


Welcome to edel+white

We provide high-quality dental care products that are designed to offer a simple solution to every problem

In addition to our extensive range of specialist products, we help educate consumers on all things oral care through creative storytelling. Click here to start learning and if there are any topics you'd like to learn more about, let us know here!

New for 2022

STOP Irritation

For immediate relief and superior protection with chlorhexidine

A broad spectrum antimicrobial and anti-inflammatory mouthwash to relieve discomfort and treat oral wounds and localised inflammation.


Power Spa

Portable water flossing power

A compact and portable water flosser that still packs a punch. Cordless and waterproof for time-saving convenience.



Discover the edelwhite best-selling products for white teeth and healthy gums

For whiter teeth whenever you wish

For superior hydrodynamic sonic brushing

For perfect interdental cleaning

Top personal care brand in Germany

edel+white is one of Smarthome's top brands for 2021 in the Fitness and Personal Care category. According to, smart home technology is about making life safer, more convenient and more beautiful. When it comes to personal care, this means reliable technology that helps you take care of yourself. Their rating system for brands assesses the following six criteria: quality, price-performance ratio, user-friendliness, design, durability and installation/assembly. edel+white's high score in all of these categories earned it its place amongst the top sonic toothbrush brands for 2021.

Need help finding the perfect routine?

Try our handy self assessment tool to determine the ideal solutions for your requirements HERE.


High-quality dental care products that are designed to offer a simple solution for you

about edel+white

The only toothpaste you should use with a sonic toothbrush

Regular high-foaming toothpaste with large bubbles next to compact-foaming edel-white toothpaste with small bubbles

Foaming is an important part of the activity of a toothpaste. It helps to loosen stains and bacteria so that they can more easily be removed from the teeth. High-foaming formulas can irritate gums and that’s why we only use mild foaming ingredients in our toothpastes at edel-white. Not only does this reduce irritation, but it also produces a compact foam without large bubbles.

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Testimonials from the professionals

Motivational speaker, periodontist and dental hygienist, Dr Tracey Lennemann RDH, PhD

"I am a fan of hydrodynamic technology, but edel+white is the next generation."

Dr Tracey Lennemann, Periodontal Specialist, London/ Washington DC / München

Swiss television presenter Doctor Samuel Stutz and editor of Sprechstunde Doktor Stutz

"The Swiss sonic toothbrush 'edel+white Sonic Generation 8 Winner' has the best cleaning performance."

Dr Samuel Stutz, Zürich

"90% of a person’s oral health is determined by what they do at home"

– Dr. Tracey Lennemann, RDH, PhD

Award-winning and talked-about

Zahnfreundlich Toothfriendly International logo. Non- profit association for better oral health

"On its 10th anniversary, the Swiss dental brand edelwhite is enriching the interdental brush market with new developments"

Dental Tribune logo. News, education and information from the world of dentistry.

"The very good reviews are consistent with the outstanding study results of the University of Basel"

Stifutng Warentest awarded a 'SEHR GUT' for teeth cleaning. Only the test winner and edel+white’s Sonic Generation 8 Winner® succeeded in doing so.

Swiss Dental Hygienists logo. Organisation for quality oral health professionals in Switzerland.

"With 7 different toothpastes, edel+white's children's toothpaste follows a scientifically proven learning concept and lets you learn how to brush your teeth in a playful way"

Q&A on oral hygiene, tooth brushing and the coronavirus

Can mouthwash disinfect the mouth and in doing so prevent a virus?

No. Some ingredients within mouthwash formulations (e.g. alcohol and chlorhexidine) can be virucidal at high concentrations (e.g. alcohol 60-80%), but such concentrations are unsafe for daily consumption.

Can toothpaste prevent a virus?

No. There are no ingredients within our toothpaste formulations that will protect against viral diseases, but good oral hygiene contributes to your overall health.

Are edel+white products safe?

Yes. Our toothpastes are made via automated processes using heat and pressure and there is no direct human contact with the paste itself. We comply with GMP (good manufacturing processes) to ensure our products are of a consistently high quality and are appropriate and safe for their intended use. As such, there are permanent control checks in place to prevent viral, bacterial and fungal contamination.

What precautions do I need to take with my toothbrush?

Do not leave your toothbrush in public places (e.g. the office toilet). Protect its head with the travel cap that comes with every edel+white toothbrush, which will prevent it coming into contact with other toothbrushes at the same place. Advise your children to do the same if leaving toothbrushes at school (which should be avoided unless absolutely necessary). Do not share the same toothpaste tube with others except of your family.