Press releases and links to photos of new products
Sonic Generation 8 Winner® – a new generation of toothbrushing
For its tenth anniversary in business, the oral care brand edel+white has developed the first hydro-dynamic sonic toothbrush with a yoga mode – this brush does more than just brushing your teeth. The Sonic Generation 8 Winner® is a rechargeable hydro-active toothbrush. Pressure wavescreated by sonic technology generate a pulsing flow of fluids which rinse even the narrowestinterdental spaces
"EasyFlex" – Swiss precision to reach even the most difficult tooth edges
“By nature, the human set of teeth is curved. Therefore, it has always been quite difficult to reach the teeth in the back with any tooth-cleaning instruments. This was where we set off because our motto is all-comprehensive dental care”, says Thomas Flatt, manager of dental brand edel+white. The brush which adjusts via a flexible angle helps even beginners to effortlessly get into the interdental spaces and especially to safely reach the back teeth that are so often neglected.
How to turn tooth-brushing into an exciting learning game for kids?
Swiss oral care brand edel+white has come up with an answer – 7 Früchtli children’s toothpaste.
Oral care brand edel+white has developed 7 Früchtli children’s toothpaste: seven toothpaste tubes each of different fruity flavours and motifs to provide kids with learning games and linked to exciting flavours. A new way to take kids’ development into account and turn their tooth-brushing routine into a game they'll enjoy and look forward to.